Ad Network Earnings Comparison
See how much the same traffic could earn on each major display ad network, which ones you qualify for today, and how their revenue share and payment terms compare.
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Estimated monthly earnings by network
| Network | Status | Monthly (typical) | Range | Page RPM | Revenue share | Payment |
|---|
Status compares your inputs with each network's published traffic, audience and domain-age requirements. Mediavine's revenue requirement is checked against your estimated annual earnings on your current network.
Comparing ad networks fairly
Every ad network claims to pay more than the others. The only fair comparison holds your traffic fixed and changes one thing: the network. This tool does exactly that. It takes your pageviews, niche and visitor locations, applies each network's typical earnings level, and checks whether you meet that network's published requirements.
Three things decide which network is right for you:
- Can you get in? Premium networks pay the most but set minimums for traffic, revenue, audience location and domain age.
- How much more will you earn? The jump from AdSense to a premium network can be large, but moving between premium networks usually changes earnings far less.
- How and when are you paid? Revenue share and payment terms vary, from AdSense's monthly payments to Net 65 at Mediavine.
Requirements, revenue share and payment terms
| Network | Requirement | Revenue share | Payment |
|---|---|---|---|
| Google AdSense | No traffic minimum (site must be approved) | 80% of revenue after the advertiser platform's fee (replaced the old 68% split in 2024) | Monthly, between the 21st and 26th |
| Journey by Mediavine | 1,000 sessions from tier-1 countries in 30 days | 70% to the publisher | Net 65 |
| Ezoic | 250,000+ monthly active users (new sites since Feb 19, 2026) | Not published as a fixed rate (varies by plan) | Net 30 |
| Monumetric | 10,000 monthly pageviews (Propel program) | Not published | Not published |
| SHE Media | 50,000+ monthly pageviews and at least 30% US traffic | Not published | 35 days after the end of the month |
| Raptive | 25,000 monthly pageviews, domain 6+ months old | 75% to the publisher (higher for large publishers) | Net 45 |
| Mediavine | $5,000+ in annual ad revenue | 75% under $100k a year, rising to 80%, 85% and 90% (sites launched after Jan 1, 2026) | Net 65 |
| Playwire | 500,000+ monthly pageviews | Not published | Not published |
| Freestar | Typically 1,000,000+ monthly pageviews | Not published | Not published |
The typical path between networks
Most independent publishers climb a ladder as their site grows:
- Google AdSense from day one, because there is no traffic minimum.
- Journey by Mediavine once you have 1,000 sessions a month from the US, Canada, UK and Australia.
- Monumetric from 10,000 pageviews, a common choice for sites with a lot of international traffic.
- Raptive from 25,000 pageviews, with a mostly tier-1 audience and a domain at least 6 months old.
- Mediavine once the site earns $5,000 a year in ad revenue.
- Playwire or Freestar for large sites with hundreds of thousands or millions of pageviews.
Ezoic used to be the usual first step after AdSense, but since February 2026 new sites need 250,000+ monthly users. Sites that were already on Ezoic before then can stay.
Revenue share is not the same as earnings
A higher revenue share does not automatically mean higher earnings. A network that keeps 30% but fills every slot at a high price can pay more than one that keeps 20% of a weaker auction. That is why this tool compares estimated earnings, which already include each network's cut, rather than revenue share alone.
Things the numbers don't show
- Niche fit. Mediavine, Raptive and SHE Media are especially strong in food, home, parenting and lifestyle; Playwire is well known in gaming.
- Support. Premium networks include an account manager and layout optimisation; AdSense is self-serve.
- Page speed and ad density. Networks differ in how many ads they place and how they load them, which affects user experience.
- Exclusivity. Premium networks usually need to be the only display ad provider on the site.
Next step: see exactly what is missing for each network in the eligibility checker, or project when you will qualify with the revenue growth projection.