Raptive requirements, revenue share & RPM
Premium managed network (formerly AdThrive), from 25,000 monthly pageviews. Requirements checked October 29, 2026.
- Requirement
- 25,000 monthly pageviews, domain 6+ months old
- Tier-1 traffic
- At least 50% (40% above 100,000 pageviews) — US, UK, Canada, Australia and New Zealand
- Domain age
- 6+ months
- Revenue share
- 75% to the publisher (higher for large publishers)
- Payment terms
- Net 45
- Payment minimum
- Not published
- Website
- raptive.com
Estimate your Raptive earnings
Monthly earnings—
Yearly—
Page RPM—
vs AdSense—
Raptive, formerly AdThrive, is one of the two best-known premium ad management companies for independent publishers. In late 2025 it lowered its entry requirement from 100,000 to 25,000 monthly pageviews.
Requirements
- At least 25,000 pageviews a month
- Sites with 25,000–99,999 pageviews: at least 50% of traffic from the US, UK, Canada, New Zealand and/or Australia, long-form content on most pages and a site build that makes ads easy to manage
- Sites with 100,000+ pageviews: at least 40% of traffic from those countries
- High-quality original content, Google Analytics set up correctly and a domain at least 6 months old
Revenue share and payments
Raptive's standard revenue share is 75% to the publisher, with higher rates for large publishers. Payments are made on Net 45 terms.
Who it is for
Raptive suits established content sites with a mostly English-speaking audience, particularly in food, lifestyle, home, parenting, travel and finance.
Pros
- Top-tier RPMs
- Strong publisher support and education
- Net 45 payments
Cons
- Needs a mostly tier-1 audience
- Domain must be at least 6 months old
- Long-form content expected under 100,000 pageviews
Raptive FAQ
What are the Raptive requirements?
25,000 monthly pageviews, domain 6+ months old. At least 50% of traffic must come from tier-1 countries (US, UK, Canada, Australia and New Zealand), or 40% for sites above 100,000 pageviews. The domain must be at least 6 months old. Original, policy-compliant content is always required.
What is the Raptive revenue share?
75% to the publisher (higher for large publishers).
When does Raptive pay?
Net 45.
How much can I earn with Raptive?
It depends on your niche, traffic location and layout. For a mostly US audience in an average niche, our model estimates a page RPM of roughly $6.44 to $13.78. Use the calculator on this page for your own traffic.